event data

Replay: GDPR - Your New Normal

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So the May date came and went, and we're all living happily ever after with GDPR - or are we?! 

If you feel confident you did all the prep, but have some niggling doubts about the ongoing requirements and processes the GDPR requires you to have as your 'new normal' - then this webinar is for you. 

Our webinar hosts include
*Event Tech Tribe leaders and how we're making a new normal.
*Fileom’s Co-Founder Arvi Virdee - a GDPR expert ready to give his verdict on what the legislation means for event professionals moving forward.
*DocuSign’s EMEA Partner Manager Elaine Pakes, who gives us the lowdown on automating supplier management. 

Watch this webinar on-demand now!

InsightXM launches new ‘off the shelf’ analytics package tailored to event planners

San Francisco based data technology company, InsightXM has just unveiled a new insights package tailored exclusively for event planners and marketers wanting to experience powerful data analytics at the push of a button. Titled ‘Essentials’, the package provides a fixed price, quick access-to-data analytics tool that helps better understand event audiences, uncover hidden opportunities, and identify weaknesses.

After launching their parent product: InsightXM at IMEX America in Las Vegas in October, the company accelerated development of their bespoke tool with the goal of launching it in time for the new year, “We’ve learned a lot from interacting with event planners at IMEX and within the Tribe. The Essentials product is our answer to the age old issue that event professionals keep facing: not knowing where to start when it comes to pulling insights from their event data,” explained InsightXM CEO Brent Pearson.

InsightXM joined event technology collaborative, The Event Tech Tribe in June this year and are expanding on the partnership with the launch of this new package. “What’s different about the Essentials platform is that it easily integrates with all of the Tribe members as well as two more data sources selected by the customer,” explained Pearson. “As someone who has planned many events myself, I know how liberating it will be for others to view key metrics, drill down into audience responses and work with pre-defined graphs, charts and dashboards!” exclaimed Event Tech Tribe COO, Marie-Claire Andrews.

To make things even simpler, access to the platform is available for a simple annual price and can be activated when creating an event inside event registration provider, Swoogo. “Brent has worked closely with us as he developed this fantastic next-level analytics package that I know Swoogo and Tribe customers are going to find extremely valuable,” said Swoogo founder Leonora Valvo.

To learn more about InsightXM and their Essentials platform explore their website or arrange a time to have a 1-on-1 discussion about managing your event data sources.

About InsightXM

InsightXM is an event-specific, business intelligence platform that provides teams with on-demand analytics solutions.  The platform helps non-technical teams capture, analyze and visualize event data to better inform business decisions. InsightXM is based in the San Francisco Bay Area and is led by Brent Pearson, a long-time data and event professional.

About the Event Tech tribe

The Event Tech Tribe is a carefully curated, infinitely innovative family of best-in-craft event technologies that have chosen to work together technically, but more importantly to collaborate at a client level. We've brought together similarly minded companies and built a way of working that puts you first. Every member of the Tribe is run by an experienced event professional.

Swoogo - Effortlessly flexible registration

TRC - Onsite expertise

Hubb - One control panel to rule them all

Glisser - Share content and engage audiences

InsightXM - Data insights never before possible

EventOPS - Plan and manage your events like a boss

A Tribe guide to Event Data Ownership

 
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It’s a topic that many of us hear about, but perhaps don’t know too much about. As event technology continues to explode, event planners and marketers are continuing to get bombarded with truckloads of data...enough to make your head spin! That’s why this month we’re summarizing the in’s and out’s of data ownership, outlining the legal stuff and giving you the low-down on how this will affect you and your events.

Your data is yours

This first point is simple but oh-so-important. Any data that is collected by a 3rd party tool is YOUR data. The only caveat to this is unless you’ve signed an agreement which states otherwise. Any tech company that holds your data hostage or makes you pay extra to access it may not be the right fit for you and your events going forward

So what does this mean? For the industry as a whole, access to data means we can integrate and innovate - movements like the Event Tech Tribe can be born and event planners can collect and amalgamate more meaningful insights than ever before. Heck yea!

You’re responsible for it

Because the data is yours, you’re essentially responsible for it. The onus is on you to ensure that any personally identifiable information is encrypted, not printed out or left on office desks for anyone to get hold of.

If you don’t need it, don’t collect it

Sensitive data like credit card information, addresses, and phone numbers carry an added weight of importance. You know just as well as anyone just how much could go wrong if that information gets into the wrong hands. So, as a rule of thumb if you DON’T need to collect and store sensitive data like credit card numbers we suggest you avoid doing so and instead let the information flow through during the collection phase.

GDPR - what is it and how does it affect you

From the 25th of May 2018 onwards, all event planners hosting a European attendee will be subject to the new privacy regulations installed by the European Union. Essentially, all European attendees will need to actively accept to having their personally identifiable information collected during your events. Furthermore, this acceptance of your terms and conditions needs to be clear and explicit.

Event tech companies are working to ensure that their tools are GDPR ready, but it’s always important for you to feel like you have a handle on what’s happening in the ecosystem. For a more comprehensive breakdown have a read of Glisser’s article on how it affects planners and marketers.

For more detail on all of this, replay our webinar ‘The Do’s and Don’ts of Data’

Replay: The Do's and Don'ts of data - What event profs need to know

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The hottest topic in event tech right now is DATA. But while data is important, the right data is essential. It’s becoming normal to feel overwhelmed by the increasing amounts of data being collected - and the different sources it can come from.  Don’t worry, in this webinar our very own Einstein, Brent from InsightXM, is here to talk plainly about where to get your data, what to do with it and how to filter out the noise.

In this webinar, you can expect to cover:

  • Common misconceptions and myths about data

  • Signals you should pay attention to

  • Noisy nonsense that you can avoid

  • Some best practice advice from the experts

  • What to know about data ownership and understanding the laws

Watch this webinar on-demand now