Our Event Technology collaborative, The Event Tech Tribe, is back at IMEX USA this year with new innovations and new faces to introduce to the show community.
Venue booking software, Meetingselect is making their US debut at IMEX, having joined the Event Tech Tribe earlier in the year; and TRC, a founding Tribe member, is using IMEX USA to launch their latest innovation – ‘TRCBLE’ – a Bluetooth powered attendance tracking system.
On the show floor at IMEX America, more than 100 women (and supportive men!) joined the Event Tech Tribe at their booth to celebrate Women in Events. The event was spearheaded by Leonora Valvo, Founder/CEO of Swoogo and pioneer of the Event Tech Tribe, and entrepreneur Marie-Claire Andrews, Director of Operations for the Tribe and previously CEO of event app company, ShowGizmo.
Co-hosted with IMEX and the Association for Women in Events (AWE), the idea was to create a space in the noisy show for women to connect and be inspired by each other as well as forging new relationships that could yield positive results in the future.
“I truly believe every woman in our industry, as they climb higher in the ranks, should be looking about her to reach down and pull up the next wave of female leaders”, said Leonora, who was recently named in the Top 25 Women in the Meetings industry. “I scan the industry and see that women make up the bulk of employees, but there’s a disproportionate amount of men holding the highest level exec and leadership positions, and that’s got to change”, she adds.
A show of hands at the event proved this to be true; less than 10% confessed to being managers or executives in their respective organisations. And even more alarming to the entrepreneurial Event Tech Tribe team, only a scattering of women who’d taken the risk to strike out and start up a company. “We’re still adding to the Event Tech Tribe portfolio of best-in-craft event technologies”, said Marie-Claire “and I’d love for the next one to be women-led as we’re only at 1/3rd right now!”
It’s not for the lack of promoting, all the women in the Tribe are passionate advocates for women in the events industry; Marie-Claire serves as a Board member for AWE and Allison Magyar, CEO and Founder of Hubb and a two-time Inc.5000 winner, actively mentors several women entrepreneurs in Portland, Oregon, her company’s home base. Yet of the fifteen companies that have approached the Tribe to be considered, only one was woman-led.
“I’ve seen this in the investment community and of course the technology industry too,” Leonora says - and as the original founder of etouches leading several rounds of growth capital, and an active angel investor she’s got the experience to back these statements up. “But it’s stark and shocking in the event tech space - I can name the women entrepreneurs on two hands” she adds sadly.
But they’re not giving up - the Association for Women in Events is a strong voice in the community now, encouraging entrepreneurs and employees to assist women to achieve their full potential, and the Tribe leaders hope events like these will act as inspiration for women out there considering their next move, and perhaps make it a founding one.
The Event Tech Tribe is announcing the launch of InsightXM, their newest technology offering created for event marketers and planners. InsightXM is an event intelligence platform that captures, analyzes and visualizes event data to better inform business decisions. It will act as a centralized focal point for data from all the current Tribe products. “The platform will effectively consolidate all the disconnected data that event professionals get bombarded with.It’s not only huge for us, but it’s game changing for the industry,” said Leonora Valvo, CEO of Swoogo and founding Tribe leader.
InsightXM will connect to existing Tribe members, Swoogo, Hubb, TRC, and Glisser, and will provide actionable insights about events in a single, intuitive dashboard. “Data Science is the fastest growing technology in the event tech ecosystem, yet nobody has really nailed how to make sense of the copious amounts of information produced before, during and after events. InsightXM and its deep connection to the entire Tribe changes that,” said TRC founder Greg Lazzaro.
The platform, which is set to be unveiled at IMEX America in October, has undergone an extensive year of research and development to optimize for event planners and marketers. “We’ve been pouring huge resources into the InsightXM platform this past year. Along with Tribe data, we’re building integrations with key business marketing tools and CRMs so we can provide event professionals with insights that are both holistic and useful,” said InsightXM CEO Brent Pearson.
Originally the brainchild of Swoogo’s Leonora Valvo, the data science platform has since been acquired by Pearson who is excited to be preparing the product for it’s re-launch in October. “Brent is the perfect person to be leading InsightXM into it’s new chapter, and we’re so proud to be welcoming their expertise into the Tribe,” said Valvo.
The Tribe, which was formed in 2016, now consists of five event technology providers that connect to one another via multi-directional APIs. It offers event planners an alternative to traditional ‘all-in-one’ event technology houses. “We’re a collaborative ensemble of best-in-craft event technologies that have chosen to work together technically, but more importantly to collaborate at a client level,” they explain on their website.
The Event Tech Tribe will be exhibiting at IMEX America in Las Vegas in October where they will be unveiling the brand new InsightXM platform and showcasing how the Tribe approach gives event planners an alternative option. “It’s 2017! Event planners shouldn’t have to compromise on average technology just to ensure their systems talk to each other,” said Marie-Claire Andrews, who was brought on to manage the growth of the Tribe earlier in 2017. “The Tribe is here to disrupt that. We can’t wait to show event professionals at IMEX the possibilities!” she added.