Despite the many benefits and use cases of event data, in particular via attendee tracking technology, there are still a few myths or misconceptions.
The Event Tech Tribe, the federation of best-in-craft event tech companies, earlier this month announced UNITE’18 - their event tech user un-conference. Now they’re set to wow everyone with the launch of new products and some sharp new tech experiences.
Following the success of their event at IMEX America in Las Vegas this year, event tech entrepreneurs Leonora Valvo and Marie-Claire Andrews have launched womenineventtech.org - a new movement for the growing yet unserved section of the event community - those women trailblazing new products and services in event tech.
It’s a natural fit for Leonora Valvo, Founder/CEO of Swoogo and pioneer of the Event Tech Tribe, founding CEO of etouches, and investor in multiple event tech organizations worldwide, who said: “I truly believe every woman in our industry, as they climb higher in the ranks, should be looking about her to reach down and pull up the next wave of female leaders.” Leonora, who was recently named in the Top 25 Women in the Meetings industry added, “my passion of course is event technology - I’ve been inspired by some fantastic females around the world on my journey, and want to pass on that privilege.”
Marie-Claire, Director of Operations for the Tribe and previously CEO of New Zealand based event app company, ShowGizmo and founder of virtual events business Virtual Events NZ said, “I scan the event tech landscape continuously as part of my role with the Event Tech Tribe - and it’s worrying to see how few women there are leading or developing either within established companies or the new innovations.” Andrews added, “I just think it’s twice as hard - being a women in the events industry AND being in tech doubles the challenges.”
The movement comes at a time when the empowerment of women and equal opportunities are top of mind in the media and around board tables. The site womenineventtech.org, calls for participation and support so that the founders can assess the right time to engineer a conference and gauge interest in other products/services. The future will bring meetups, investor introductions, peer to peer coaching, “and naturally an event!” said Marie-Claire, “it’s not just for founders, we want to reach women in all facets of event tech from engineers to entrepreneurs and from sales to support.” The founders are working closely with the Association for Women in Events, of which Marie-Claire is a Board member, and which will remain the membership organization any women in event tech that wish to join.
Event Technology collective, the Event Tech Tribe, have unveiled the latest addition to their family of solutions for event planners. Their newest member, EventOPS is a platform which allows event organizers to plan and manage their operations and logistics from an intuitive, easy-to-use dashboard, on any device.
EventOPS unveiled their partnership with the Tribe at IMEX in Las Vegas last month. “We’re thrilled to welcome EventOPS to the Tribe. They embody the best-in-craft philosophy and have a fantastic product that, if the reception at IMEX is anything to go by, will add significant value to our customers,” said Event Tech Tribe COO, Marie-Claire Andrews.
Launching in 2017, EventOPS have completed their first months of operation with huge success. “We’ve already made managing some of the largest golf tournaments in the world easier, and to be named one of Event Manager Blogs top 25 event tech startups to watch was the cherry on top,” said EventOPS Co-Founder, Chris Roberts. With the tagline #ditchthebinder, the EventOPS team are on a mission to take event planning to the next level. The platform includes features that allow organizers to centrally manage more effectively, including: budgeting, task delegation, itinerary creation, workflow automation, and risk management from any device.
Integrating the EventOPS platform into the Tribe gives new and existing Tribe customers access to deeper insights about their events and, of course more efficiency. For example, the integration with Tribe members, Swoogo and Hubb will give planners access to live financial performance information about their event and allow users to create the ultimate master calendar containing sessions, tasks, and onsite staff information.
The Event Tech Tribe have gained popularity in 2017 for their alternative approach to event technology which uses a network of API’s to integrate their separate event tech tools. “We work together technically which is fantastic, but the Tribe is so much more than that, it’s about bringing together companies that work together at the client level too,” explained Tribe founding member and CEO of Swoogo, Leonora Valvo. “The Tribe is disrupting the event tech scene, and we’re thrilled to be a part of it,” finished Roberts.