These are exciting times. The rate of technology change is accelerating with thousands of ideas, apps and innovations bubbling up to help meeting planners, exhibitors, venues and other meeting participants to do their jobs better and improve the attendee experience.
Corbin's annual review covers many of the major events technology trends to watch for this coming year.
And we're in it! :
"Newer, cloud-based companies will make an “event tech deck” and integration easier.
Data management systems are maturing to where integration is a much simpler task. With state-of-the-art cloud-based event technology systems and advanced APIs (application programming interfaces), it is now possible to collect and analyze onsite data and connect them with CRM tools such as SalesForce.com – closing the loop from a marketing standpoint. Interoperability is at the center with much of the change that is happening.
Consortiums of newer cloud-based event technology companies are working together to share data and work as one. For example, the Event Tech Tribe is a consortium of Swoogo (event registration),Hubb (abstract collection/exhibitor management/scheduling/task management), Glisser (audience polling/engagement), TRC (onsite event technology), EventOPS (event logistics), and InsightXM (data analytics and marketing). They work together integrating data as if they were a single platform providing rich data and marketing capabilities among them.
Other options for planners are integration platform-as-a-service products such as Built.io, providing solutions to more easily integrate a wide range of software systems into CRM and marketing automation tools. Features include workflow maps, ties to enterprise collaboration tools such as Cisco Spark or Slack, data mapping, activity triggers for complex workflows, mobile app integration, API builders, API debugging and testing tools and more. In essence, they make the process of integrating modern software products much simpler.
The benefit for meeting planners is that they can choose an assortment of specialized event software products and figuratively bolt together to work together seamlessly – an event tech deck. Meeting planners will be able to find highly customized solutions using multiple technology products with the ability to extract valuable marketing data is if they were a single platform.
This rich interoperability makes it much easier to analyze the data and bring it back to CRM systems. Customer behavior and interests expressed at meetings can, therefore, be tied to customer profiles allowing for much better marketing intelligence and more customized sales communication."