A Tribe guide to Event Data Ownership

 
event data ownership blog.png
 

It’s a topic that many of us hear about, but perhaps don’t know too much about. As event technology continues to explode, event planners and marketers are continuing to get bombarded with truckloads of data...enough to make your head spin! That’s why this month we’re summarizing the in’s and out’s of data ownership, outlining the legal stuff and giving you the low-down on how this will affect you and your events.

Your data is yours

This first point is simple but oh-so-important. Any data that is collected by a 3rd party tool is YOUR data. The only caveat to this is unless you’ve signed an agreement which states otherwise. Any tech company that holds your data hostage or makes you pay extra to access it may not be the right fit for you and your events going forward

So what does this mean? For the industry as a whole, access to data means we can integrate and innovate - movements like the Event Tech Tribe can be born and event planners can collect and amalgamate more meaningful insights than ever before. Heck yea!

You’re responsible for it

Because the data is yours, you’re essentially responsible for it. The onus is on you to ensure that any personally identifiable information is encrypted, not printed out or left on office desks for anyone to get hold of.

If you don’t need it, don’t collect it

Sensitive data like credit card information, addresses, and phone numbers carry an added weight of importance. You know just as well as anyone just how much could go wrong if that information gets into the wrong hands. So, as a rule of thumb if you DON’T need to collect and store sensitive data like credit card numbers we suggest you avoid doing so and instead let the information flow through during the collection phase.

GDPR - what is it and how does it affect you

From the 25th of May 2018 onwards, all event planners hosting a European attendee will be subject to the new privacy regulations installed by the European Union. Essentially, all European attendees will need to actively accept to having their personally identifiable information collected during your events. Furthermore, this acceptance of your terms and conditions needs to be clear and explicit.

Event tech companies are working to ensure that their tools are GDPR ready, but it’s always important for you to feel like you have a handle on what’s happening in the ecosystem. For a more comprehensive breakdown have a read of Glisser’s article on how it affects planners and marketers.

For more detail on all of this, replay our webinar ‘The Do’s and Don’ts of Data’