Event Tech Tribe member Glisser launches hybrid audience engagement platform

Audience engagement specialists, Glisser, have launched ‘Glisser LIVE’, a new online tool that allows event planners to promote and host hybrid and virtual events. Glisser LIVE combines their existing audience participation software with a live video feed for remote attendee engagement. This development to their platform allows any Glisser users to not only facilitate engagement during sessions at physical events, but also branch out and connect their remote attendees in from anywhere in the world.

Based in the UK and USA, Glisser’s platform is used by hundreds of the biggest names in business, education, and training to improve audience engagement at events and joined the Event Tech Tribe in 2017 as one of their founding members. “Always ensuring that solutions are best in craft - and therefore Event Tech Tribe-worthy - means continuously staying ahead of the trends, and that’s what’s inspired the creation of Glisser LIVE” said CEO Mike Piddock.

Hybrid events continue to surge in popularity as planners and marketers seek to extend the value of the content they create.  Glisser LIVE addresses that need by allowing planners to supplement in-room attendees (and interactions) with a virtual audience online - increasing eyeballs on content and allowing the capture of even more valuable data.  ‘We’re also seeing customers push the boundaries of events in other ways’ says Glisser’s US General Manager, Meaghan Carey. ‘One company trained hundreds of people at once all around the world, and used live-quizzing to gauge their learning instantly and others have run webcasts with integrated ‘spot polls’ to ensure people are really engaged, not actually doing something else on screen!”

Being an Event Tech Tribe company also means being mesmerized by the data that can be sent to Tribe partners, and analyzed via InsightXM, the Tribe’s data specialist company.  CEO of InsightXM, Brent Pearson said “data capture in the middle of sessions, whether in-room or on-line is genuinely valuable to event planners and we’re looking forward to the insights we can capture as a result”.

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We've enlisted leading event marketing consultant and speaker Nick Borelli to share his approaches to leveraging influencers and attendee persons. He'll explain attendee personas and influencer marketing in easy-to-understand terms, and guide you through the process using these powerful approaches to elevate your event marketing efforts.

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